{"id":74744,"date":"2023-01-09T16:51:20","date_gmt":"2023-01-09T15:51:20","guid":{"rendered":"https:\/\/lodzdesign.com\/musthave\/"},"modified":"2025-03-03T16:54:31","modified_gmt":"2025-03-03T15:54:31","slug":"musthave","status":"publish","type":"page","link":"https:\/\/lodzdesign.com\/de\/musthave\/","title":{"rendered":"must have"},"content":{"rendered":"\n\n
\n\n

\u0141DF<\/a><\/span><\/span><\/p>\n <\/div>\n\n\n\n

\n\n
\n\n
\n

\n MUST HAVE\n <\/h2>\n \n

\n must have ist ein Plebiszit, das seit 2011 vom \u0141\u00f3d\u017a Design Festival organisiert wird und die besten Umsetzungen von polnischen Designern und Herstellern auszeichnet<\/b>. Es handelt sich um ein kostenloses Qualit\u00e4tssiegel, das Unternehmen im In- und Ausland nutzen k\u00f6nnen. \r\n

\r\nEs wurde geschaffen, um gutes Design bekannt zu machen und so die heimische Wirtschaft und die Designer zu f\u00f6rdern. must have ist auch eine einzigartige Verbraucherempfehlung und das medienwirksamste Ereignis im polnischen Design. \r\n

\r\nDie Preise der 15. Ausgabe des Plebiszits werden am 24. Mai im Rahmen des 19. \u0141\u00f3d\u017a Design Festivals 2025 (20.-25. Mai 2025) verliehen.<\/b>\n <\/p>\n\n <\/div>\n\n

\n \"\"\n <\/div>\n\n <\/div>\n\n<\/div>\n\n\n\n
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Ziel von must have ist es, den Kreativsektor durch eine breite F\u00f6rderung von Produkten zu unterst\u00fctzen, die aus der Zusammenarbeit zwischen einem Hersteller und einem Designer hervorgegangen sind. Bewerbungen f\u00fcr das Plebiszit werden kostenlos \u00fcber das Formular unter der Registerkarte ?Einreichen? entgegengenommen. Ihre eigenen Nominierungen auf der Grundlage einer Marktbeobachtung nimmt auch der Sachverst\u00e4ndigenrat vor, dessen Hauptaufgabe die abschlie\u00dfende Bewertung aller Einsendungen ist. In der 14-j\u00e4hrigen Geschichte des Plebiszits wurden bisher 970 Produkte ausgezeichnet.<\/p>\n

 <\/p>\n

_die Teilnahme an der Umfrage ist:<\/strong><\/p>\n

    \n
  • \n

    eine kostenlose, unbefristete und territorial unbegrenzte Lizenz zur Verwendung des Qualit\u00e4tssiegels<\/strong>, das f\u00fcr polnische und ausl\u00e4ndische Verbraucher erkennbar ist,<\/p>\n<\/li>\n

  • \n

    eine Statuette in limitierter Auflage<\/strong>, entworfen von Bartek Mejor, einem f\u00fchrenden polnischen Keramikdesigner, und hergestellt von Porcelana Krzysztof,<\/p>\n<\/li>\n

  • \n

    die M\u00f6glichkeit,<\/strong> an der Ausstellung im Rahmen<\/strong> des \u0141\u00f3d\u017a Design Festivals teilzunehmen,<\/p>\n<\/li>\n

  • \n

    Werbema\u00dfnahmen<\/strong> ?<\/span> zyklische Pr\u00e4sentation von vorgestellten Produkten, Unternehmen und Designern, umgesetzt in Form von verschiedenen Posts auf \u0141DF-Kan\u00e4len (FB ~61k Follower, IG ~19,6k Follower), regelm\u00e4\u00dfige Kolumnen in der Presse und online sowie andere Formen der ganzj\u00e4hrigen Zusammenarbeit mit den wichtigsten Branchenmedien,<\/p>\n<\/li>\n

  • \n

    B2B-Aktivit\u00e4ten<\/strong> ?<\/span> Produkt- und Markenpr\u00e4sentationen bei Branchentreffen f\u00fcr Architekten, Designer und Investoren,<\/p>\n<\/li>\n

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    eine dem Plebiszit gewidmete Website<\/strong>, auf der die ausgezeichneten Produkte, Hersteller und Designer vorgestellt werden,<\/p>\n<\/li>\n

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    St\u00e4rkung des Markenimages<\/strong> bei den Fachleuten der Branche (Architekten, Designer, Journalisten und Influencer im Designbereich),<\/p>\n<\/li>\n

  • \n

    Steigerung des Bekanntheitsgrads des Produkts<\/strong> und Unterst\u00fctzung bei der Ansprache der Endkunden mit dem Angebot.<\/p>\n<\/li>\n<\/ul>\n\n<\/div>\n\n\n\n

    \n\n
    \n\n
    \n \"\"\n <\/div>\n\n
    \n

    \n \u00dcBER PLEBISCT\n <\/h2>\n \n

    \n
    \r\n
    \r\nAufgrund des Charakters des Projekts, das die Zusammenarbeit zwischen polnischen Herstellern und polnischen Designern hervorheben soll, erfolgt die Einreichung f\u00fcr das must-have-Volksbegehren nur in polnischer Sprache.<\/b>\n <\/p>\n\n <\/div>\n\n <\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":48580,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-74744","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nmust have - \u0141\u00f3d\u017a Design Festival<\/title>\n<meta name=\"description\" content=\"Ein seit 2011 vom \u0141\u00f3d\u017a Design Festival organisiertes Plebiszit, bei dem die besten Umsetzungen polnischer Designer und Hersteller ausgezeichnet werden.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lodzdesign.com\/de\/musthave\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"must have - \u0141\u00f3d\u017a Design Festival\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lodzdesign.com\/de\/musthave\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0141\u00f3d\u017a Design Festival\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Lodz.Design\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-03T15:54:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lodzdesign.com\/app\/uploads\/2023\/01\/LDF2023-must-have-nabor-kafelek.png\" \/>\n\t<meta property=\"og:image:width\" content=\"388\" \/>\n\t<meta property=\"og:image:height\" content=\"388\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/lodzdesign.com\/app\/uploads\/2023\/01\/LDF2023-must-have-nabor-kafelek.png\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lodzdesign.com\/de\/musthave\/\",\"url\":\"https:\/\/lodzdesign.com\/de\/musthave\/\",\"name\":\"must have - \u0141\u00f3d\u017a Design Festival\",\"isPartOf\":{\"@id\":\"https:\/\/lodzdesign.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/lodzdesign.com\/de\/musthave\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/lodzdesign.com\/de\/musthave\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lodzdesign.com\/app\/uploads\/2023\/01\/LDF2023-must-have-nabor-kafelek.png\",\"datePublished\":\"2023-01-09T15:51:20+00:00\",\"dateModified\":\"2025-03-03T15:54:31+00:00\",\"description\":\"Ein seit 2011 vom \u0141\u00f3d\u017a Design Festival organisiertes Plebiszit, bei dem die besten Umsetzungen polnischer Designer und Hersteller ausgezeichnet werden.\",\"breadcrumb\":{\"@id\":\"https:\/\/lodzdesign.com\/de\/musthave\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lodzdesign.com\/de\/musthave\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/lodzdesign.com\/de\/musthave\/#primaryimage\",\"url\":\"https:\/\/lodzdesign.com\/app\/uploads\/2023\/01\/LDF2023-must-have-nabor-kafelek.png\",\"contentUrl\":\"https:\/\/lodzdesign.com\/app\/uploads\/2023\/01\/LDF2023-must-have-nabor-kafelek.png\",\"width\":388,\"height\":388},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lodzdesign.com\/de\/musthave\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u0141DF\",\"item\":\"https:\/\/lodzdesign.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"must have\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lodzdesign.com\/#website\",\"url\":\"https:\/\/lodzdesign.com\/\",\"name\":\"\u0141\u00f3d\u017a Design Festival\",\"description\":\"Z nami odnajdziesz najlepsze wzorce! 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