{"id":6490,"date":"2022-01-11T16:53:00","date_gmt":"2022-01-11T15:53:00","guid":{"rendered":"https:\/\/lodzdesign.com\/makeme\/catalog\/soft-or-not\/"},"modified":"2025-09-11T12:36:47","modified_gmt":"2025-09-11T11:36:47","slug":"soft-or-not","status":"publish","type":"projects","link":"https:\/\/lodzdesign.com\/en\/makeme\/catalog\/soft-or-not\/","title":{"rendered":"Soft or Not"},"content":{"rendered":"\n\n<div class=\"breadcrumbs container\" role=\"navigation\">\n\n                <p>\n                <span>\n                    <span>\n                                                    <a href=\"https:\/\/lodzdesign.com\/en\/\" target=\"\">\u0141DF<\/a>\n                            \/\n                                                    <a href=\"https:\/\/lodzdesign.com\/en\/makeme\/\" target=\"\">make me!<\/a>\n                            \/\n                                                    <a href=\"https:\/\/lodzdesign.com\/en\/makeme\/catalog\/\" target=\"\">Catalog<\/a>\n                            \/\n                        \n                        <strong class=\"breadcrumb_last\" aria-current=\"page\"><\/strong>\n                    <\/span>\n                <\/span>\n            <\/p>\n    <\/div>\n\n\n\n<div class=\"ldf-heading-block container\">\n\n    <div class=\"ldf-heading-block__inner-part\">\n\n        <div class=\"ldf-heading-block__left-part\">\n            <h1>\n                Soft or Not\n            <\/h1>\n\n                    <\/div>\n\n    <\/div>\n\n<\/div>\n\n\n\n<div class=\"ldf-content-block container\">\n    <p><strong>DESING:<\/strong> Zuzanna W\u00f3jcik<\/p>\n<p>Poland<\/p>\n<p>&nbsp;<\/p>\n<p><strong>make me! 2022<\/strong><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p>Soft or Not is an experimental project, consisting of five textiles. It explores textures from the main categories according to neuropsychology and cognitive science: smooth-rough and soft-hard. It investigates the change in intensity of sensation depending on the weaves and materials. It helps to create awareness of the components of the weaving technique in relation to the tactility of textiles. Different weaves, their scale and materials were tested to gain a deeper understanding of their relationship and the process of texture creation. The five pieces focus on the gradual change of textures, highlighted by the corresponding colour gradient.<\/p>\n<p>&nbsp;<\/p>\n<p>Facture is an important component of object perception. It evokes the consumer&#8217;s emotional response to a product and can therefore prolong the life of a product by postponing its replacement. It is also closely connected with pleasantness and psychological well-being. The release of oxytocin when touching textured surfaces can reduce stress and anxiety. The project responds to the above idea by demonstrating the ability of textiles to stimulate the sense of touch through the use of textures.<\/p>\n\n<\/div>\n\n\n\n\n    \n                \n\n\n<div class=\"ldf-images container\n    ldf-images-margin        ldf-images-more-margin\"\n>\n        <div>\n            \n                <div class=\"single-image-desc\"\n                                            style=\"width: calc( 99% \/ 2 );\"\n                                    >\n                    <img decoding=\"async\" data-fancybox=\"gallery-380413559\" data-src=\"https:\/\/lodzdesign.com\/app\/uploads\/2023\/01\/LDF2022-make-me-Soft-or-Not-Zuzanna-Wojcik-4-scaled.jpg\" src=\"https:\/\/lodzdesign.com\/app\/uploads\/2023\/01\/LDF2022-make-me-Soft-or-Not-Zuzanna-Wojcik-4-scaled.jpg\" alt=\"\" class=\"more-images\">\n                    \n\t\t\t\t\t                        <p class=\"single-image-description\">Soft or Not, design: Zuzanna W\u00f3jcik \/ from designer&#8217;s archive<\/p>\n                                    <\/div>\n\n                \n            \n                <div class=\"single-image-desc\"\n                                            style=\"width: calc( 99% \/ 2 );\"\n                                    >\n                    <img decoding=\"async\" data-fancybox=\"gallery-380413559\" data-src=\"https:\/\/lodzdesign.com\/app\/uploads\/2023\/01\/LDF2022-make-me-Soft-or-Not-Zuzanna-Wojcik-3-scaled.jpg\" src=\"https:\/\/lodzdesign.com\/app\/uploads\/2023\/01\/LDF2022-make-me-Soft-or-Not-Zuzanna-Wojcik-3-scaled.jpg\" alt=\"\" class=\"more-images\">\n                    \n\t\t\t\t\t                        <p class=\"single-image-description\">Soft or Not, design: Zuzanna W\u00f3jcik \/ from designer&#8217;s archive<\/p>\n                                    <\/div>\n\n                                    <\/div><div>\n                \n            \n                <div class=\"single-image-desc\"\n                                            style=\"width: calc( 99% \/ 2 );\"\n                                    >\n                    <img decoding=\"async\" data-fancybox=\"gallery-380413559\" data-src=\"https:\/\/lodzdesign.com\/app\/uploads\/2023\/01\/LDF2022-make-me-Soft-or-Not-Zuzanna-Wojcik-2-scaled.jpg\" src=\"https:\/\/lodzdesign.com\/app\/uploads\/2023\/01\/LDF2022-make-me-Soft-or-Not-Zuzanna-Wojcik-2-scaled.jpg\" alt=\"\" class=\"more-images\">\n                    \n\t\t\t\t\t                        <p class=\"single-image-description\">Soft or Not, design: Zuzanna W\u00f3jcik \/ from designer&#8217;s archive<\/p>\n                                    <\/div>\n\n                \n            \n                <div class=\"single-image-desc\"\n                                            style=\"width: calc( 99% \/ 2 );\"\n                                    >\n                    <img decoding=\"async\" data-fancybox=\"gallery-380413559\" data-src=\"https:\/\/lodzdesign.com\/app\/uploads\/2023\/01\/LDF2022-make-me-Soft-or-Not-Zuzanna-Wojcik-5-scaled.jpg\" src=\"https:\/\/lodzdesign.com\/app\/uploads\/2023\/01\/LDF2022-make-me-Soft-or-Not-Zuzanna-Wojcik-5-scaled.jpg\" alt=\"\" class=\"more-images\">\n                    \n\t\t\t\t\t                        <p class=\"single-image-description\">Soft or Not, design: Zuzanna W\u00f3jcik \/ from designer&#8217;s archive<\/p>\n                                    <\/div>\n\n                                    <\/div><div>\n                \n                <\/div>\n    <\/div>\n\n\n\n<div class=\"right-image-left-content-block container\">\n\n    <div class=\"right-image-left-content-block__inner-part\">\n\n        <div class=\"right-image-left-content-block__left-part\" style=\"width: 60%;\">\n                            <h2>\n                    ZUZANNA W\u00d3JCIK\n                <\/h2>\n            \n            <p>\n                She interned at the JW Anderson studio in London (2015) and at the Textile Research Institute in \u0141\u00f3d\u017a (2020). Honored with the Vogue Polska scholarship and the Prof. Andrzej Jan Wr\u00f3blewski Prize for her diploma collection researching sustainable materials and natural dyeing of textiles in the fashion context (2019). Finalist of The Dorothy Waxman International Textile Design Prize (2021). She has participated in exhibitions, incl. Materials Edit, Colour Hive x Surface Design Show, London (2022); V\u00e4v &#8211; Hantverk f\u00f6r alla Dunkers, Helsingborg (2021-22); Open departments \/ Closed departments, Central Museum of Textiles in \u0141\u00f3d\u017a (2020-22); Future Man 2052, Brussels Design September (2020).\r\n<br><br>\r\nIn her current projects, she is interested in the haptic perception of textiles and methods to achieve textures in jacquard weaving.\n            <\/p>\n\n                            <a href=\"https:\/\/www.zuzannawojcik.com\/\" target=\"_blank\" class=\"ldf-button\">DESIGNER&#8217;S PORTFOLIO <span class=\"ldf-chevron ldf-chevron-right\"><\/span><\/a>\n                    <\/div>\n\n        <div class=\"right-image-left-content-block__right-part\" style=\"width: 40%;\">\n            <img decoding=\"async\" src=\"https:\/\/lodzdesign.com\/app\/uploads\/2023\/01\/LDF2022-make-me-Soft-or-Not-Zuzanna-Wojcik.png\" alt=\"\">\n        <\/div>\n\n    <\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":2310,"parent":5287,"menu_order":0,"template":"","year_project":[275],"project_type":[],"class_list":["post-6490","projects","type-projects","status-publish","has-post-thumbnail","hentry","year_project-2022-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - 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