{"id":74743,"date":"2023-01-09T16:51:20","date_gmt":"2023-01-09T15:51:20","guid":{"rendered":"https:\/\/lodzdesign.com\/musthave\/"},"modified":"2025-03-03T16:53:59","modified_gmt":"2025-03-03T15:53:59","slug":"musthave","status":"publish","type":"page","link":"https:\/\/lodzdesign.com\/fr\/musthave\/","title":{"rendered":"must have"},"content":{"rendered":"\n\n
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\u0141DF<\/a><\/span><\/span><\/p>\n <\/div>\n\n\n\n

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\n MUST HAVE\n <\/h2>\n \n

\n must have est un pl\u00e9biscite organis\u00e9 depuis 2011 par le \u0141\u00f3d\u017a Design Festival, qui r\u00e9compense les meilleures r\u00e9alisations des designers et fabricants polonais<\/b>. Il s’agit d’un label de qualit\u00e9 gratuit que les entreprises peuvent utiliser dans leur pays et ? l’\u00e9tranger. \r\n

\r\nIl a \u00e9t\u00e9 cr\u00e9\u00e9 pour populariser le bon design et promouvoir ainsi les entreprises et les designers polonais. must have est \u00e9galement une recommandation unique des consommateurs et l’\u00e9v\u00e9nement le plus m\u00e9diatis\u00e9 dans le domaine du design polonais. \r\n

\r\nLes distinctions de la 15e \u00e9dition du pl\u00e9biscite seront pr\u00e9sent\u00e9es le 24 mai, lors du 19e \u0141\u00f3d\u017a Design Festival 2025 (20-25 mai 2025).<\/b>\n <\/p>\n\n <\/div>\n\n

\n \"\"\n <\/div>\n\n <\/div>\n\n<\/div>\n\n\n\n
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L’objectif de must have est de soutenir le secteur cr\u00e9atif par une large promotion des produits issus de la coop\u00e9ration entre un fabricant et un designer. Les candidatures au pl\u00e9biscite sont accept\u00e9es gratuitement via le formulaire sous l’onglet ? Soumettre ?. Le Conseil d’experts, dont la t\u00e2che principale est l’\u00e9valuation finale de toutes les candidatures, proc?de \u00e9galement ? ses propres nominations, sur la base d’une \u00e9tude de march\u00e9. Au cours des 14 ann\u00e9es d’existence du pl\u00e9biscite, 970 produits ont \u00e9t\u00e9 r\u00e9compens\u00e9s.<\/p>\n

 <\/p>\n

_la participation au sondage est la suivante :<\/strong><\/p>\n

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    une licence gratuite, perp\u00e9tuelle et territorialement illimit\u00e9e pour l’utilisation du label de qualit\u00e9 must have<\/strong>, reconnaissable par les consommateurs polonais et \u00e9trangers,<\/p>\n<\/li>\n

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    une statuette incontournable<\/strong> en \u00e9dition limit\u00e9e, con\u00e7ue par Bartek Mejor, l’un des principaux cr\u00e9ateurs de c\u00e9ramiques polonais, et produite par Porcelana Krzysztof,<\/p>\n<\/li>\n

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    la possibilit\u00e9 de participer ? l’exposition accompagnant le \u0141\u00f3d\u017a Design Festival,<\/p>\n<\/li>\n

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    activit\u00e9s promotionnelles<\/strong> ?<\/span> pr\u00e9sentation cyclique de produits, d’entreprises et de designers, sous la forme de messages vari\u00e9s sur les canaux de \u0141DF (FB ~61k followers, IG ~17.1k followers), de rubriques r\u00e9guli?res dans la presse et en ligne et d’autres formes de coop\u00e9ration tout au long de l’ann\u00e9e avec les m\u00e9dias les plus importants du secteur,<\/p>\n<\/li>\n

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    Activit\u00e9s B2B<\/strong> ?<\/span> pr\u00e9sentations de produits et de marques lors de r\u00e9unions sectorielles pour les architectes, les designers et les investisseurs,<\/p>\n<\/li>\n

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    un site web consacr\u00e9 au pl\u00e9biscite, qui pr\u00e9sente les produits,<\/strong> les fabricants et les concepteurs r\u00e9compens\u00e9s,<\/p>\n<\/li>\n

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    renforcer l’image de marque<\/strong> aupr?s des experts du secteur (architectes, designers, journalistes et personnes influentes dans le domaine du design),<\/p>\n<\/li>\n

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    une meilleure reconnaissance du produit<\/strong> et un soutien accru ? la diffusion de l’offre aupr?s des clients finaux.<\/p>\n<\/li>\n<\/ul>\n\n<\/div>\n\n\n\n

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    \n \"\"\n <\/div>\n\n
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    \n A PROPOS DE PL\u00c9BISCIT\n <\/h2>\n \n

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    \r\nEn raison de la nature du projet, qui vise ? mettre en \u00e9vidence la collaboration entre les fabricants et les designers polonais, les candidatures pour le pl\u00e9biscite must have ne sont pr\u00e9sent\u00e9es qu’en langue polonaise.<\/b>\n <\/p>\n\n <\/div>\n\n <\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":48579,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-74743","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nmust have - \u0141\u00f3d\u017a Design Festival<\/title>\n<meta name=\"description\" content=\"Un pl\u00e9biscite organis\u00e9 depuis 2011 par le \u0141\u00f3d\u017a Design Festival, mettant ? l'honneur les meilleures r\u00e9alisations des designers et fabricants polonais.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lodzdesign.com\/fr\/musthave\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"must have - \u0141\u00f3d\u017a Design Festival\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lodzdesign.com\/fr\/musthave\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0141\u00f3d\u017a Design Festival\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Lodz.Design\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-03T15:53:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lodzdesign.com\/app\/uploads\/2023\/01\/LDF2023-must-have-nabor-kafelek.png\" \/>\n\t<meta property=\"og:image:width\" content=\"388\" \/>\n\t<meta property=\"og:image:height\" content=\"388\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/lodzdesign.com\/app\/uploads\/2023\/01\/LDF2023-must-have-nabor-kafelek.png\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lodzdesign.com\/fr\/musthave\/\",\"url\":\"https:\/\/lodzdesign.com\/fr\/musthave\/\",\"name\":\"must have - \u0141\u00f3d\u017a Design Festival\",\"isPartOf\":{\"@id\":\"https:\/\/lodzdesign.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/lodzdesign.com\/fr\/musthave\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/lodzdesign.com\/fr\/musthave\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lodzdesign.com\/app\/uploads\/2023\/01\/LDF2023-must-have-nabor-kafelek.png\",\"datePublished\":\"2023-01-09T15:51:20+00:00\",\"dateModified\":\"2025-03-03T15:53:59+00:00\",\"description\":\"Un pl\u00e9biscite organis\u00e9 depuis 2011 par le \u0141\u00f3d\u017a Design Festival, mettant ? l'honneur les meilleures r\u00e9alisations des designers et fabricants polonais.\",\"breadcrumb\":{\"@id\":\"https:\/\/lodzdesign.com\/fr\/musthave\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lodzdesign.com\/fr\/musthave\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/lodzdesign.com\/fr\/musthave\/#primaryimage\",\"url\":\"https:\/\/lodzdesign.com\/app\/uploads\/2023\/01\/LDF2023-must-have-nabor-kafelek.png\",\"contentUrl\":\"https:\/\/lodzdesign.com\/app\/uploads\/2023\/01\/LDF2023-must-have-nabor-kafelek.png\",\"width\":388,\"height\":388},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lodzdesign.com\/fr\/musthave\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u0141DF\",\"item\":\"https:\/\/lodzdesign.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"must have\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lodzdesign.com\/#website\",\"url\":\"https:\/\/lodzdesign.com\/\",\"name\":\"\u0141\u00f3d\u017a Design Festival\",\"description\":\"Z nami odnajdziesz najlepsze wzorce! 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