{"id":74745,"date":"2023-01-09T16:51:20","date_gmt":"2023-01-09T15:51:20","guid":{"rendered":"https:\/\/lodzdesign.com\/musthave\/"},"modified":"2025-03-03T16:55:18","modified_gmt":"2025-03-03T15:55:18","slug":"musthave","status":"publish","type":"page","link":"https:\/\/lodzdesign.com\/it\/musthave\/","title":{"rendered":"must have"},"content":{"rendered":"\n\n
\n\n

\u0141DF<\/a><\/span><\/span><\/p>\n <\/div>\n\n\n\n

\n\n
\n\n
\n

\n MUST HAVE\n <\/h2>\n \n

\n must have is a plebiscite organized since 2011 by the \u0141\u00f3d\u017a Design Festival, distinguishing the best implementations from Polish designers and manufacturers<\/b>. Si tratta di un marchio di qualit? gratuito che le aziende possono utilizzare nel Paese e all’estero.\r\n

\r\n? stato creato per divulgare il buon design e promuovere cos? le aziende e i designer nazionali. must have ? anche una raccomandazione unica per i consumatori e l’evento pi? mediatico del design polacco.\r\n

\r\nI riconoscimenti della 15a edizione del plebiscito saranno presentati il 24 maggio, durante il 19\u00b0 \u0141\u00f3d\u017a Design Festival 2025 (20-25 maggio 2025).<\/b>\n <\/p>\n\n <\/div>\n\n

\n \"\"\n <\/div>\n\n <\/div>\n\n<\/div>\n\n\n\n
\n

L’obiettivo di must have ? quello di sostenere il settore creativo attraverso un’ampia promozione dei prodotti che sono il risultato della collaborazione tra un produttore e un designer. Le candidature al plebiscito sono accettate gratuitamente tramite il modulo nella scheda ?Applicare?. Anche il Consiglio di esperti, il cui compito principale ? la valutazione finale di tutte le candidature, formula le proprie candidature sulla base di un’analisi di mercato. Nei 14 anni di storia del plebiscito, sono stati premiati 970 prodotti.<\/p>\n

 <\/p>\n

_partecipazione al sondaggio ?:<\/strong><\/p>\n

    \n
  • \n

    una licenza gratuita, perpetua e territorialmente illimitata per l’utilizzo del marchio di qualit? must have<\/strong>, riconoscibile dai consumatori polacchi e stranieri,<\/p>\n<\/li>\n

  • \n

    una statuetta imperdibile in edizione limitata<\/strong>, disegnata da Bartek Mejor, un importante designer di ceramiche polacco, e prodotta da Porcelana Krzysztof,<\/p>\n<\/li>\n

  • \n

    l’opportunit? di partecipare alla mostra<\/strong> che accompagna il \u0141\u00f3d\u017a Design Festival,<\/p>\n<\/li>\n

  • \n

    attivit? promozionali<\/strong> ? presentazione ciclica di prodotti, aziende e designer in evidenza, realizzata sotto forma di vari post sui canali \u0141DF (FB ~61k follower, IG ~19,6k follower), rubriche regolari sulla stampa e online e altre forme di collaborazione annuale con i pi? importanti media del settore, <\/span><\/p>\n<\/li>\n

  • \n

    attivit? B2B<\/strong> ? presentazioni di prodotti e marchi in occasione di riunioni di settore per architetti, designer e investitori,<\/span><\/p>\n<\/li>\n

  • \n

    un sito web dedicato al plebiscito, che presenta i prodotti<\/strong>, i produttori e i designer premiati,<\/p>\n<\/li>\n

  • \n

    rafforzare l’immagine del marchio presso<\/strong> gli esperti del settore (architetti, designer, giornalisti e influencer nel campo del design),<\/p>\n<\/li>\n

  • \n

    maggiore riconoscimento del prodotto<\/strong> e supporto nel raggiungere i clienti finali con l’offerta.<\/p>\n<\/li>\n<\/ul>\n\n<\/div>\n\n\n\n

    \n\n
    \n\n
    \n \"\"\n <\/div>\n\n
    \n

    \n SU PLEBISCOTTO\n <\/h2>\n \n

    \n
    \r\n
    \r\nA causa della natura del progetto, che mira a mettere in evidenza la collaborazione tra produttori e designer polacchi, le candidature per l’imperdibile plebiscito sono presentate solo in polacco.<\/b>\n <\/p>\n\n <\/div>\n\n <\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":48581,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-74745","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nmust have - \u0141\u00f3d\u017a Design Festival<\/title>\n<meta name=\"description\" content=\"Plebiscyt organizowany od 2011 r. przez \u0141\u00f3d\u017a Design Festival, wyr\u00f3\u017cniaj\u0105cy najlepsze wdro\u017cenia pochodz\u0105ce od polskich projektant\u00f3w i producent\u00f3w.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lodzdesign.com\/it\/musthave\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"must have - \u0141\u00f3d\u017a Design Festival\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lodzdesign.com\/it\/musthave\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0141\u00f3d\u017a Design Festival\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Lodz.Design\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-03T15:55:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lodzdesign.com\/app\/uploads\/2023\/01\/LDF2023-must-have-nabor-kafelek.png\" \/>\n\t<meta property=\"og:image:width\" content=\"388\" \/>\n\t<meta property=\"og:image:height\" content=\"388\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/lodzdesign.com\/app\/uploads\/2023\/01\/LDF2023-must-have-nabor-kafelek.png\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lodzdesign.com\/it\/musthave\/\",\"url\":\"https:\/\/lodzdesign.com\/it\/musthave\/\",\"name\":\"must have - \u0141\u00f3d\u017a Design Festival\",\"isPartOf\":{\"@id\":\"https:\/\/lodzdesign.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/lodzdesign.com\/it\/musthave\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/lodzdesign.com\/it\/musthave\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lodzdesign.com\/app\/uploads\/2023\/01\/LDF2023-must-have-nabor-kafelek.png\",\"datePublished\":\"2023-01-09T15:51:20+00:00\",\"dateModified\":\"2025-03-03T15:55:18+00:00\",\"description\":\"Plebiscyt organizowany od 2011 r. przez \u0141\u00f3d\u017a Design Festival, wyr\u00f3\u017cniaj\u0105cy najlepsze wdro\u017cenia pochodz\u0105ce od polskich projektant\u00f3w i producent\u00f3w.\",\"breadcrumb\":{\"@id\":\"https:\/\/lodzdesign.com\/it\/musthave\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lodzdesign.com\/it\/musthave\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/lodzdesign.com\/it\/musthave\/#primaryimage\",\"url\":\"https:\/\/lodzdesign.com\/app\/uploads\/2023\/01\/LDF2023-must-have-nabor-kafelek.png\",\"contentUrl\":\"https:\/\/lodzdesign.com\/app\/uploads\/2023\/01\/LDF2023-must-have-nabor-kafelek.png\",\"width\":388,\"height\":388},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lodzdesign.com\/it\/musthave\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u0141DF\",\"item\":\"https:\/\/lodzdesign.com\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"must have\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lodzdesign.com\/#website\",\"url\":\"https:\/\/lodzdesign.com\/\",\"name\":\"\u0141\u00f3d\u017a Design Festival\",\"description\":\"Z nami odnajdziesz najlepsze wzorce! Wejd\u017a na stron\u0119 i poznaj nasze podcasty, wirtualne wystawy, przewodniki, przyk\u0142ady najlepszego polskiego designu i wiele innych\",\"publisher\":{\"@id\":\"https:\/\/lodzdesign.com\/#organization\"},\"alternateName\":\"\u0141DF\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/lodzdesign.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/lodzdesign.com\/#organization\",\"name\":\"\u0141\u00f3d\u017a Design Festival\",\"url\":\"https:\/\/lodzdesign.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/lodzdesign.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/lodzdesign.com\/app\/uploads\/2023\/01\/ldf-logo-2-300x76-1.webp\",\"contentUrl\":\"https:\/\/lodzdesign.com\/app\/uploads\/2023\/01\/ldf-logo-2-300x76-1.webp\",\"width\":300,\"height\":76,\"caption\":\"\u0141\u00f3d\u017a Design Festival\"},\"image\":{\"@id\":\"https:\/\/lodzdesign.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Lodz.Design\",\"https:\/\/instagram.com\/lodzdesign\/\",\"https:\/\/www.linkedin.com\/company\/lodz-design-festival\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"must have - \u0141\u00f3d\u017a Design Festival","description":"Plebiscyt organizowany od 2011 r. przez \u0141\u00f3d\u017a Design Festival, wyr\u00f3\u017cniaj\u0105cy najlepsze wdro\u017cenia pochodz\u0105ce od polskich projektant\u00f3w i producent\u00f3w.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lodzdesign.com\/it\/musthave\/","og_locale":"it_IT","og_type":"article","og_title":"must have - \u0141\u00f3d\u017a Design Festival","og_url":"https:\/\/lodzdesign.com\/it\/musthave\/","og_site_name":"\u0141\u00f3d\u017a Design Festival","article_publisher":"https:\/\/www.facebook.com\/Lodz.Design","article_modified_time":"2025-03-03T15:55:18+00:00","og_image":[{"width":388,"height":388,"url":"https:\/\/lodzdesign.com\/app\/uploads\/2023\/01\/LDF2023-must-have-nabor-kafelek.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_image":"https:\/\/lodzdesign.com\/app\/uploads\/2023\/01\/LDF2023-must-have-nabor-kafelek.png","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/lodzdesign.com\/it\/musthave\/","url":"https:\/\/lodzdesign.com\/it\/musthave\/","name":"must have - \u0141\u00f3d\u017a Design Festival","isPartOf":{"@id":"https:\/\/lodzdesign.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/lodzdesign.com\/it\/musthave\/#primaryimage"},"image":{"@id":"https:\/\/lodzdesign.com\/it\/musthave\/#primaryimage"},"thumbnailUrl":"https:\/\/lodzdesign.com\/app\/uploads\/2023\/01\/LDF2023-must-have-nabor-kafelek.png","datePublished":"2023-01-09T15:51:20+00:00","dateModified":"2025-03-03T15:55:18+00:00","description":"Plebiscyt organizowany od 2011 r. przez \u0141\u00f3d\u017a Design Festival, wyr\u00f3\u017cniaj\u0105cy najlepsze wdro\u017cenia pochodz\u0105ce od polskich projektant\u00f3w i producent\u00f3w.","breadcrumb":{"@id":"https:\/\/lodzdesign.com\/it\/musthave\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lodzdesign.com\/it\/musthave\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/lodzdesign.com\/it\/musthave\/#primaryimage","url":"https:\/\/lodzdesign.com\/app\/uploads\/2023\/01\/LDF2023-must-have-nabor-kafelek.png","contentUrl":"https:\/\/lodzdesign.com\/app\/uploads\/2023\/01\/LDF2023-must-have-nabor-kafelek.png","width":388,"height":388},{"@type":"BreadcrumbList","@id":"https:\/\/lodzdesign.com\/it\/musthave\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0141DF","item":"https:\/\/lodzdesign.com\/it\/"},{"@type":"ListItem","position":2,"name":"must have"}]},{"@type":"WebSite","@id":"https:\/\/lodzdesign.com\/#website","url":"https:\/\/lodzdesign.com\/","name":"\u0141\u00f3d\u017a Design Festival","description":"Z nami odnajdziesz najlepsze wzorce! Wejd\u017a na stron\u0119 i poznaj nasze podcasty, wirtualne wystawy, przewodniki, przyk\u0142ady najlepszego polskiego designu i wiele innych","publisher":{"@id":"https:\/\/lodzdesign.com\/#organization"},"alternateName":"\u0141DF","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lodzdesign.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/lodzdesign.com\/#organization","name":"\u0141\u00f3d\u017a Design Festival","url":"https:\/\/lodzdesign.com\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/lodzdesign.com\/#\/schema\/logo\/image\/","url":"https:\/\/lodzdesign.com\/app\/uploads\/2023\/01\/ldf-logo-2-300x76-1.webp","contentUrl":"https:\/\/lodzdesign.com\/app\/uploads\/2023\/01\/ldf-logo-2-300x76-1.webp","width":300,"height":76,"caption":"\u0141\u00f3d\u017a Design Festival"},"image":{"@id":"https:\/\/lodzdesign.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Lodz.Design","https:\/\/instagram.com\/lodzdesign\/","https:\/\/www.linkedin.com\/company\/lodz-design-festival"]}]}},"_links":{"self":[{"href":"https:\/\/lodzdesign.com\/it\/wp-json\/wp\/v2\/pages\/74745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lodzdesign.com\/it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lodzdesign.com\/it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lodzdesign.com\/it\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/lodzdesign.com\/it\/wp-json\/wp\/v2\/comments?post=74745"}],"version-history":[{"count":13,"href":"https:\/\/lodzdesign.com\/it\/wp-json\/wp\/v2\/pages\/74745\/revisions"}],"predecessor-version":[{"id":77061,"href":"https:\/\/lodzdesign.com\/it\/wp-json\/wp\/v2\/pages\/74745\/revisions\/77061"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lodzdesign.com\/it\/wp-json\/wp\/v2\/media\/48581"}],"wp:attachment":[{"href":"https:\/\/lodzdesign.com\/it\/wp-json\/wp\/v2\/media?parent=74745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}