It’s only a game

Zone: Building C, Level 2

Curator: Kinga Offert

Curatorial tour: on May 18-21, 2023, the artist will be present at the exhibition and will show everyone around it.

Is Instagram a trap, parallel world or just a tool? The cycle of illustrations “It’s only a game” is the result of few months observation by Kinga Offert and a growing fascination of photographs which may be viewed on the Internet. On a daily basis, the author also uses Instagram. She treats it as a platform to publish her works. However, when collecting information, she started asking myself ‘Do I also belong to this world or am I next to it?’. 

Illustrations from the series are attempt to answer the question what can be found outside of carefully selected, and often arranged, frame. Offert drew my own version of the story. The illustrations that have been created depict different stories. Sometimes sad, sometimes happy, moving, ugly or simply ordinary. She try to look at characters with a grain of salt but at the same time with an understanding. After all, it’s also a story about author.

Kinga Offert. Illustrator and designer, author of advertising and newspaper illustrations, posters, murals, short animations, illustrations on fabrics. Her illustrations are characterized by humor and authenticity. Her inspiration comes from scenes she has observed, such as urban scenes, and more recently from the world of social media. This is how her exhibition series entitled. “It’s only a game”, which is an authorial commentary on on-off reality. Above that, she maintains a profile on Instagram called @kingaoffert_digital, where she depicts herself as a digitized character living in the digital world.

The illustrator is the winner of many recognized competitions, including: 1st Designer Award or Cover awArts 2016 (album cover for “How Dare you Alexis”). Twice awarded in the Polish Graphic Design Awards (advertising illustration for Minister Brewery and Series of posters for Golfclub-Wasteland game). In addition to her original projects, Kinga has also worked with brands such as Facebook, Zalando, T-mobile, Electronic Arts, among others. She has also worked with cultural institutions, including the National Heritage Institute, as part of the Polish-Czech “Wall of Culture” project. At the invitation of the German Embassy, she designed the “Buddy Bear” Jubilee Figure on the occasion of the 30th anniversary of the Polish-German Treaty on Good Neighborhood and Friendly Cooperation.

The exhibition was included in the Łódź Design Festival 2023 program as part of the open programme call.