Last days for applications for must have 2024

Open call for the next edition of the must have plebiscite is underway! Proposals sent by February 15, 2024 will be considered as part of the 14th edition of the plebiscite, carried out as part of the Łódź Design Festival program (May 21-26, 2024).


must have is a plebiscite organized since 2011 by the Łódź Design Festival, distinguishing the best implementations from Polish designers and producers. It is a free quality mark that companies can use in Poland and abroad. It was created to disseminate good design and thus promote local businesses and designers. must have is also a unique consumer recommendation and the most media event in Polish design.

In order for a product (collection of products) to be considered in the plebiscite, it must meet two conditions: the manufacturer or designer/design group must come from Poland, and the submitted products must be available for regular sale. An additional advantage will be the submission of products (or collections of products) that particularly meet the contemporary needs of consumers – they are socially sensitive, created with care for resources and do not create waste, care for health or are ideal for a home office.

The aim of must have is to support the creative sector through broad promotion of products that are the result of cooperation between the manufacturer and the designer. Applications for the plebiscite are accepted free of charge via the form in the „apply” tab. The Board of Experts also makes its own nominations, based on a market review, whose main task is the final assessment of all applications. In the 13-year history of the plebiscite, 889 products were awarded.