Announce the Board of Experts must have 2025
For one more month (until February 28), designers and manufacturers can submit entries to the annual must have plebiscite. This will be the 15th time that quality marks will be awarded to the best Polish products available on the market.
We have reveal the composition of the Board of Experts, which will review the submissions, as well as review the market to find those most interesting domestic products. As a result of the vote, they will identify 60-80 products that will receive must have 2025.
This year’s members and members of the Board of Experts:
- Kamil Białas – passionate about modernist architecture and timeless design. He studied international relations and Lithuanian philology at the University of Adam Mickiewicz in Poznań. His love of writing about design and architecture led him to move to Warsaw, where he took up the position of editor in charge of “Bryla.pl”. Years later, he founded his medium, which today is a leader in the architecture industry in Poland. He is editor-in-chief of “whiteMAD” magazine and “whitemad.pl”. Since 2022, as a member of the Board of Experts, he supports the must have plebiscite, organised by Łódź Design Festival.
- Anna Chwalińska – editor-in-chief of “ELLE Decoration”. For 16 years, she worked for “ELLE Decoration” as an editor of the magazine and as the editor-in-chief of “Elledeco.pl”. She was also professionally connected with the interior design magazines “Sielskie Życie” and “Mój Piękny Dom”. She is a is a graduate in art history.
- Agnieszka Gruszczyńska-Hyc – editor-in-chief of the Polish edition of the international magazine “AD” (architecturaldigest.pl). Expert and enthusiast of design and architecture, art historian. Combines various fields of creativity, which together gain the power of influence. She argues for the significant role of the environment on the human condition and looks at trends as a reflection of wider social changes. Previously, she was editor-in-chief of the magazines “Dobre Wnętrze”, “M jak Mieszkanie” and the website “Urzadzamy.pl”, editor of “Dom & Wnętrza” and “Architektura-murator”. She co-created the first edition of Artshow, an event dedicated to contemporary art, and organised conferences for interior designers. She’s a member of the Board of Experts of must have plebiscite for eleven years.
- Anna Grużewska – editor-in-chief of “Czas na Wnętrze” magazine. Journalist, editor, juror in design competitions, lover of design and painting. Graduated from the Academy of Fine Arts in Warsaw and the Faculty of Journalism at the University of Warsaw. She looks for packshot sessions, selects items to be featured in the magazine, and gets to know their creators. She appreciates the opportunity to talk to designers, to get to know their ideas and mind-sets. She likes to ask questions, but also lets her interviewees talk themselves out. She also enjoys tempering pencils, travelling, seeing works of art in great museums and small churches.
- Krzysztof Miruć – architect, graduated in Architecture from the Warsaw University of Technology, studied at the prestigious Paris Ecole d’Architecture de Paris-la-Villette, host of TV programs at Warner Bros. Group. Discovery, lecturer at the Helena Chodkowska University of Technology and Economics in Warsaw. Founder and chief designer of L’AB Architekci studio.
- Michał Piernikowski – Director of Łódź Design Festival. Enthusiast of urban activities and design. Initiator and co-organizer of many projects related to creative industries, in particular: Ad Days Advertising Festival, Creative Industries Conference, Art_Inkubator, or Fotofestiwal. Co-founder of Łódź Art Center, member of the team implementing activities promoting widely understood design in Łódź.
- Hanna Rydlewska – Publishing director of “Vogue Polska” and managing editor of “Vogue Polska Living”. For this title, she creates a podcast on design, art and architecture. On Chilli Zet radio she hosts an original programme about culture and fashion “Edycja limitowana”. She is the president of the book publishing house Osnova Publishing. She is the author of the book “Po prostu przyjaźń” and co-author of the bestseller “Slow Sex. Uwolnij miłość”..
The list of finalists will be announced in May, and the exhibition accompanying the plebiscite will be on display during the 19th Łódź Design Festival (May 20-25, 2025).


KAMIL BIAŁAS

ANNA CHWALIŃSKA

AGNIESZKA GRUSZCZYŃSKA-HYC

ANNA GRUŻEWSKA
/ ph. Bartek Barczyk

KRZYSZTOF MIRUĆ

MICHAŁ PIERNIKOWSKI
/ ph. Oświecony

HANNA RYDLEWSKA