The aim of must have is to support the creative sector through the extensive promotion of products that are the result of cooperation between the manufacturer and the designer. Applications for the plebiscite are accepted free of charge via the form in the “Participate” tab. Own nominations, based on a market review, are also made by the Board of Experts, whose main task is the final assessment of all applications. In the 14-year history of the plebiscite, 970 products were awarded.

_participation in the plebiscite is:

• free, indefinite and territorially unlimited license to use the must have quality mark, recognizable among Polish and foreign consumers,

• limited must have statuette for exhibition participants designed by Bartek Mejor, a leading Polish ceramics designer, produced by Porcelana Krzysztof,

• the opportunity to participate in the exhibition accompanying the Łódź Design Festival,

• promotional activities – cyclical presentation of the awarded products, companies and designers, carried out in the form of various posts in ŁDF channels (FB ~ 61 thousand followers, IG ~ 19,6 thousand followers), permanent columns in the press and on the Internet, and other forms of year-round cooperation with the most important industry media,

• B2B activities – presentations of products and brands during industry meetings for architects, designers and investors,

• a website dedicated to the plebiscite, where the awarded products are presented,

• strengthening the brand image among industry experts (architects, designers, journalists and influencers operating in the field of design),

• increase in product recognition and support in reaching end customers with the offer.