Virtual tour of the exhibition Idea>Form>Brand / The Polish Design Forum

IDEA>FORM>BRAND / THE POLISH DESIGN FORUM | 20–20.05.2025 

The exhibition presented objects of contemporary Polish design that are already on the market or are in the process of being implemented. The exhibition does not tell the story of the design process, but shows its result: things that carry specific values, form, and means of communication. In many cases, it is also the beginning or continuation of brand building – recognizable, consistent, locally rooted, but operating in a broader context.

It is a proposal to look at design not only through the prism of individual objects, but as part of a broader process of identity building – both for brands and for contemporary Polish design as a whole.